Your numbers are the lifeline of your business. You must know how much revenue you want to bring in for that year. When you start with money it puts things in perspective. Then you’ll be able to set strategies in support of sales goals to bring in that money. Know your break profitability, gross margin, and how large the market is.
Remember to give, give, give, then take. It’s important for you give free content and generic information then leave narrow information/ advice to purchase such as webinars. You must build trust and look like a knowledgeable source people can depend on often.
People are searching for entertainment or information, need to have a clear understanding on what your target market wants. Then you can begin to develop stronger relationships with your customers.
Understand that you cannot be the master of everything and hire people with the right expertise. This will help you achieve success faster and at a larger scale.